Why Low-Spend Clients Create the Most Problems, and Why I Still Welcome Them

In my years of managing multiple businesses, one thing has become consistently clear: the people who spend the least often create the most customer service problems. It’s a truth many business owners whisper about behind closed doors, but it’s worth discussing openly.

These customers often demand the most attention, ask the most questions, and are the quickest to complain, despite their relatively minimal investment. You would expect that someone spending $10 wouldn’t expect the red carpet, but often they want champagne service on a tap water budget. And ironically, it’s the higher-paying clients who usually trust the process, respect your time, and value your work.

Why is that?

Low-investment customers are often more emotionally tied to their purchase. Every dollar matters, so their expectations tend to be inflated. They want to make sure they’re not getting taken advantage of, understandably so, but this often leads to a level of scrutiny and frustration that isn’t worth the price they paid.

Yet here’s the twist: I still welcome them.

Why? Because at least they can talk to us.

That’s one blessing I’ve noticed across the businesses I’m involved with: we talk to our customers. And I think that’s becoming a rarity. A few weeks ago, I vented about how more and more businesses go out of their way to avoid speaking to clients. From AI bots to endless automated menus, it feels like companies are building walls instead of bridges.

Here’s a real example: I needed to make a change to one of my insurance policies. It wasn’t a cookie-cutter issue, so I didn’t want to press “1 for billing” or “2 for claims.” I needed a human being. After several failed attempts and digital dead ends, I finally told them I was canceling my policy. And guess what? They suddenly insisted I speak to a live agent to cancel. The irony wasn’t lost on me. I’ve since switched to a company that believes in actually talking to its clients.

This leads me to another observation: Many people also associate with individuals who don’t match their energy, ambition, or mindset. I see it all the time. They surround themselves with friends and close associates who don’t understand wealth-building moves, who can’t see beyond the day-to-day grind, and who aren’t striving for harmony or prosperity. And I always ask: Why are these people in your life if they don’t match your drive?

Your circle should reflect your vision, not resist it.

So yes, I’ll take the calls from the low-paying customer. I’ll deal with the headache. Because at least they feel heard, and that still means something. But I also encourage anyone reading this to audit who’s in your business and who’s in your life. Both groups should add value, not drain your energy.