Facing the Truth: Why Some People Just Can’t Handle It

Let me be honest with you—truth is uncomfortable. It’s not always polite. It doesn’t always show up wearing a smile and holding a bouquet of flowers. But it’s necessary. Over the years, through my work on the radio, as a motivational speaker, and as a business owner, I’ve come to realize that people say they want the truth—but very few can handle it.

I’ve witnessed this first-hand in many areas of life: personal decisions, business ventures, and even casual conversations. But nothing hit home more recently than something that happened in my travel business.

A Surprising Truth in Our Travel Event

In addition to my work on the radio, I co-own a business with my incredible wife, Erica, who runs a thriving travel agency. She’s done all the hard work—earned her credentials, built client trust, and created exciting experiences for travelers. Together, we’ve planned several group events, including cruises, and one thing caught us completely off guard.

One particular event—geared toward adults and full of vibrant culture, music, elegance, and fun—had one major gap: single men between the ages of 45 and 65 just weren’t interested. Married men? They loved it. They booked. They showed up. But single men in that age group stayed away.

At first, we thought it was the price. Maybe it was too expensive. But that wasn’t it.

So we did something that many people are afraid to do: we went digging for the truth.

And what we found was... uncomfortable. Eye-opening. Even disturbing.

We discovered that many single, high-value men in this age group simply don’t see value in events that don’t offer a certain type of “return” on their investment—whether social, romantic, or ego-boosting. Some felt out of place, others felt targeted or judged, and a few didn’t want to be surrounded by dynamics they found emotionally or financially draining. These men had learned from experience, and they weren't interested in putting themselves in situations that felt unbalanced or unrewarding.

But here’s the thing: when I mentioned this in conversation, people got upset.

They didn’t want to believe it. “That’s not true!” they said. “They just don’t want to spend the money!” Or, “Maybe your marketing’s off.” But the data was right in front of us. It wasn’t price. It wasn’t lack of awareness. It was values, self-preservation, and—honestly—some learned wisdom.

And the more I shared this truth, the more I realized something:

People say they want truth... but they don’t really want it if it challenges their narrative.

When Truth Offends the Narrative

This isn't new to me. Years ago, when I moved to Louisiana, a colleague asked why I didn’t buy a house in a certain neighborhood. “It would’ve been perfect for you,” they said.

But my research told me something different. That neighborhood accounted for 80% of the crime in the entire city.

When I explained that, they fired back with the classic deflection: “Crime is everywhere.”

Now, let’s be clear. Yes, crime exists in many places—but it is not equally distributed. That’s just a fact. And saying otherwise doesn’t make it more comfortable—it just makes you misinformed.

They weren’t upset at the data. They were upset that I shared the data. And that’s how the truth gets twisted.

Real-World Examples That Prove the Point

Let me give you a few more real-life examples of how hard truth is for people to accept:

The grieving mother: A woman was heartbroken and outraged that her teenage son was shot during a home invasion. The community sympathized—until the uncomfortable truth came out: Her son had a gun and shot first at the homeowner. But she refused to accept it. In her mind, he was a good boy who was unfairly taken. The truth didn’t fit the image she wanted to believe.

The pop star transformation: A famous singer lost a noticeable amount of weight. Instantly, people assumed she was using some trendy drug. The real truth? She became vegan, drank over 90 ounces of water daily, and worked out five hours a day. That’s discipline. That’s sacrifice. But rather than accept the hard work, folks preferred the shortcut explanation. Why? Because it hurt too much to admit she did what they were unwilling to do.

The courtroom denial: I once watched an episode of Paternity Court where a woman was 100% sure a man was the father of her child. When the DNA test came back negative, she claimed the results were fake. Fake! In a court of law, with DNA evidence. That’s how deep the denial ran. She wanted the truth—as long as it was her version of it.

Why Is the Truth So Uncomfortable?

Here’s the hard pill to swallow: the truth forces you to make decisions.

And some people just aren’t ready to do that.

If you accept that your business isn’t working, you have to change it.

If you admit your health is poor due to habits, you must fix it.

If you acknowledge a relationship is toxic, you’re forced to leave or suffer.

Truth demands action—and most people are addicted to comfort, not clarity.

But if you’re serious about growth—if you’re serious about becoming a high-value person—you can’t afford to ignore truth. You have to run toward it, not from it.

How to Handle Hard Truths Like a High-Value Individual

Let me share what I’ve learned about truth and power:

High-value people don’t flinch at facts.

They analyze, adjust, and move forward.

They ask better questions.

Instead of “Why is this happening to me?” they ask “What is this teaching me?”

They respond—not react.

Emotion doesn’t drive their decisions—logic and data do.

They surround themselves with accountability.

Whether it’s a spouse, a mentor, or a mastermind group, they stay around people who tell them the truth, not just what feels good.

They stay curious, not combative.

When something contradicts their beliefs, they dig deeper instead of shutting down.

Final Thought: Truth Doesn’t Break You—It Builds You

I’m not here to hurt your feelings—I’m here to help you grow. And growth only comes through facing the truth, even when it stings.

The truth is that single, high-value men have learned from experience and avoid situations that don’t serve them.

The truth is that not all neighborhoods are the same, and doing your homework saves you heartache.

The truth is that hard work still beats shortcuts—no matter how advanced technology gets.

The truth is that many people would rather be comfortable in a lie than uncomfortable in truth.

But that’s not going to be you.

You’re reading this because you want to grow. You want to improve. You want to learn. And that begins by embracing the truth, no matter how unpopular it may be.

Let’s normalize truth again. Let’s stop shooting the messenger and start thanking them. Because without truth, there’s no foundation for anything meaningful.

Keep growing. Stay humble. Stay teachable. The truth is your friend—not your enemy.